The competition is organized by The New Bulgarian University and Balkan Fashion Week.

Students from a bachelor's or master's program in fashion design in their final year of study, as well as young designers who work for their own or another brand, can participate in the competition. The candidates must submit a complete concept of a men's or women's wear collection. The impressive jury  of national and international fashion experts, designers, stylists, journalists and fashion photographers will determine the 12 finalists who will present their completed fashion line in a special event taking place in front of audience and the media.